MBO History and Evolution – (2of10)
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Management by Objectives (MBO) (It’s in the goal)
In the 60’s, 70’s and 80’s it seemed like a good thing to manage work efforts by goals, hence the term “management by objectives.” The idea was to improve management and work productivity in general by being more defined about the intended outcomes.
MBO principals contained many precursors to the basic building blocks used by current project management tenants. The basic MBO principles included:
1. Establish a set of top level strategic goals.
2. Create a cascade of organizational goals that are supported by lower level definitive
objectives and action plans.
3. Develop an organizational role and mission statement, as well as specific objectives and action plans for each member, often in a manner that involved participative decision making.
4. Establish key results and/or performance standards for each objective.
5. Periodically measurement/assessment of the status or outcome of the goals.
The assumptive strength behind the MBO model, as commonly practiced, is the notion that if a desired outcome is defined as a goal and progress is measured towards reaching that goal, then the chances of reaching that outcome are enhanced. From a simplistic view, if you start out with a goal in mind, you are more likely to reach it or conversely, “If you don’t know where you are going, you’ll probably get there.”
But MBO theory didn’t survive very actively in the work arena. Why? One weakness was its assumption that correcting the traditionally broad or vague state of goals would lead to performance improvement. Goals were accurately noted to regularly get stated and stored in a bound annual volume somewhere and only occasionally used as a measurement or reference device. An effort was made to shore up this weakness with a focusing upon the goal definition process, which became popularly known as the acronym SMART. To put it briefly, don’t just manage by objectives; manage by “smart” goals or smart objectives.
Let Managepro give you more in formation about goal setting software.
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White paper prepared by Rodney Brim, Ph.D.
CEO, Performance Solutions Technology, LLC
www.ManagePro.com
Copyright 2004; all rights reserved
References:
One Minute Manager, by Spencer Johnson and Ken Blanchard, 2000.
The Fifth Discipline, by Peter Senge, et.al., 1994.
Out of the Crisis, by Edward Deming, 1986.
Performance Solutions Technology, LLC
Providing software applications that help manage the information necessary for a coordinated, collaborative, strategic work force
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